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What is Cash Discount 2.0? 5 Benefits You’ve Never Thought of Before

woman handing credit card to cashier for payment

You’ve seen it before: business owners offering a discount if you pay with cash or check instead of using your credit card. It isn’t an entirely new concept, but what is new is VizyPay’s way of implementing it.

What is Cash Discount 2.0?

With our cash discount program, you raise or quote your prices 4% higher than usual, and you can choose to offer a 4% discount to customers willing to pay with cash or check (wait, people still use checks?!). That way, when a customer pays with their card, our technology recognizes 4% of the sale is actually processing fees and peels it away automatically so it never hits your books. What makes our cash discount program different from competitors is that we don’t simply tack on a 4% service fee to card sales, which usually creates friction at checkout with customers and requires signage.

When you incorporate the 4% into your pricing, there are no surprises for your customers, except that they might get a discount for paying with cash. For your regular customers who would notice a price increase, they can still get yesterday's pricing if you offer them a cash discount. It's as simple as that!

Still considering if cash discount is right for your business? Read on to hear the 5 ways your business can benefit that you might not have thought of before.


1. No more unpredictable processing bills

Instead of dreading what amount will be deducted from your bank account at the end of the month, our cash discount program reduces that expense to as low as $25/month. We keep it simple. You can process an unlimited amount of credit cards for one low, flat monthly fee determined by your typical processing volume. Your business is locked into that monthly fee at the time of onboarding, meaning your cost will never go up, even as your processing volume does.

 

2. No tacky signage required

Because there are no surprises for your customers on pricing, what they see is what they pay, there is no signage required stating customers who pay with cards have to pay more. Instead, you could display signage that notifies customers that they can save money if they choose to pay with cash. We all love a good discount!

 

3. No "service charge" or any line item on the receipt

We all understand the importance of accepting credit cards, but nobody wants to feel penalized for using their card. VizyPay’s cash discount program eliminates friction at check-out by working with your business to incorporate the processing fee into your displayed prices ahead of time. The only line item a customer might see is a discount if you choose to offer one for customers that pay with cash.

 

4. Peace of mind for your customers and your employees

Customers don’t feel deceived due to being charged more than the price displayed, which often occurs with surcharging programs. Plus, hourly workers will not be forced to explain the complexities of credit card processing on the fly to frustrated customers.

 

5. Empower customers and stand out from competitors

Providing the option for consumers to conveniently pay with card, or offering an opportunity to save money with a cash discount can be just the edge your business needs to stand out from competitors. And, perhaps even more importantly, keep customers coming back and feel empowered to spend more knowing they are getting a discount at your business.

 

Conclusion

Every penny counts for small businesses and credit card processing solutions that don't cut into already razor-thin margins are more critical than ever for businesses. Thankfully, sellers looking to avoid the burden of costly fees can benefit from VizyPay’s cash discount program, while maximizing profits on all sales and eliminating unpredictable statements each month.

 

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