Let’s face it, as a business owner you are BUSY. Whether it’s keeping up with inventory, managing payroll, billing clients, you have a long list of things to accomplish throughout the month while trying to remain as profitable as possible. So, when that dreaded credit card processing bill arrives every month you try not to dwell on it. It's just another part of owning a business right? Your processing salesperson assures you they hooked you up with the best rate, and they haven’t royally messed anything up yet, so you have no reason to shop around. Plus, you don’t have the time to spend attempting to compare the rates and fees of each company. So as a busy business owner, you’ll settle for your current company despite that dreaded monthly bill. You’ve heard of this new trend “Cash Discounting” but your customers are different, and you know they wouldn’t be happy to see a 4% service charge on their bill. As much as you would LOVE to reduce your bill to $25 per month, you just can’t charge your customers a 4% fee.
What if there was a brand-new way to implement Cash Discounting in your business that would actually make your customers happy? VizyPay is launching a new program called Cash Discount 2.0 that was designed specifically for businesses like yours.
How could that possibly work? The answer is simple. RAISE your prices by 4%. VizyPay’s processing technology takes that price increase on the back end and uses it to pay off your processing expenses. Customers love any opportunity to receive a discount, so you can choose to offer a 1-4% discount to people willing to pay with cash, or you can profit more on cash sales. Using this program, we worry about all the miscellaneous fees, rate increases, and confusion on the back end so that never crosses your desk. Cash Discount 2.0 also allows you to eliminate all of that signage drawing attention to what you are doing. The key to this program is how you present it. Take off your business owner hat for a minute and put on your buyer hat. If you’re making a purchase and somebody tells you that your total will be more if you pay with card, that evokes a negative emotion. On the flip side, if somebody tells you your total and offers a discount if you pay with cash, you’ll be excited about the opportunity to pay less. The overall experience will then be a positive one. Everybody loves a discount! This works great for all price ranges. Your $10 appetizer is now $10.40? That is such a small change, as a customer you probably don’t even notice. It works even better for larger ticket items- Mr. Customer your bill for your landscaping is $6,240 but if you pay cash or check we’ll drop it to $6,000. Sold!
Benefits to Cash Discount 2.0:
- You no longer have to worry about a processing bill that is perpetually more expensive because of bi-annual rate increases. That is now OUR problem.
- NO signage stating customers who pay with cards will pay more. A simple sign showing the cards that you accept will replace that. Or if you choose to offer a cash discount, your signage will look like this.
- NO “service charge” or any line item on the receipt to indicate card paying customers pay more
- NO fluctuating, unpredictable monthly bill. One simple monthly fee for processing
- At owner’s discretion, a discount up to 4% can be offered to cash paying customers. If no discount is given, owners can profit more on cash sales
- Automated terminal that will apply discounts for you on cash transactions
- 100% compliant and legal in all 50 states
- Encourages your customers to pay with cash
- No long term contracts!
We understand that new things are scary, which is why we don’t make you sign a long-term contract. You can try Cash Discount 2.0 to see how it works in your business without worry, and switch back to traditional processing at any time. (We will match or beat the rate you had previously!) We have piloted Cash Discount 2.0 and it is proven successful. Which means we already know your main concerns, and we’ve addressed them right here!
Goodbye confusing processing fees, dreadful processing bill that seems to constantly go up, and long-term contracts.
Author: Amy Hayes, Account Manager
However, this is not intended as legal/accounting advice, and we encourage you to consult with your own legal/accounting counsel about these issues.