If you have considered offering a loyalty program in the past or aren’t convinced of its effectiveness for your business, consider these benefits for why a loyalty program could be worth looking into.
1. Attract New Customers
Loyalty programs are an easy way to bring in new business. Consumers are bombarded all day, every day, with advertisements of some kind, whether it’s while scrolling social media, watching tv, or even driving down the street. A loyalty program is an easy way to stand out from the crowd and attract new customers interested in finding a deal.
2. It's Affordable
For small to midsized businesses, we at VizyPay recommend Clover POS systems to somebody interested in a cost-effective loyalty program. Clover’s Point of Sale systems are sleek, easy to use, and allow you to seamlessly implement a customer loyalty program into your business through the POS device. Typical TV or radio commercials are thousands of dollars, and very difficult to get an immediate return on investment. Clover Rewards has a free version with your Clover subscription and a more detailed understanding you can choose to subscribe to. Loyalty programs through VizyPay and Clover are affordable and create a more reliable and consistent customer base.
3. Increased Volume
Big businesses like Starbucks, Sephora, and Amazon Prime have used loyalty to drive business. You can spend the same amount there as you would at a local establishment, but you get a perk of some kind for buying with them, so often, they win out. Loyalty programs incentivize customers to spend money at your establishment instead of competitors.
4. Generate Buzz
Loyalty programs help you not only to attract new customers but to make your regulars feel appreciated. The more customers feel valued by a place they spend money, the more likely they will refer that business to family and friends. Loyalty programs are a great way to boost your reputation instantly and get people talking about why their friends and family should be going to your establishment.
5. Simple Market Research
You could pay $3,000+ for a radio ad or even boost posts on social media for a couple of hundred dollars, but how do you know if the message you choose to spend money on will generate business? Loyalty programs are easy to test which incentives will bring customers through the door without paying anything extra. You can send out a special or reward to your registered customer base through Clover Rewards, and through trial and error, you will find out precisely which rewards excite your customers.
6. It’s Simple
VizyPay has chosen to partner with Clover for this very reason. They make implementing a customer loyalty program incredibly easy and fun to do. The same POS system that you swipe a card through is the one that will store customer information, send out e-mails or texts, and track their purchases. At VizyPay, we can help you determine which Clover device suits your business and get you started on Clover Rewards!
Implementing a customer loyalty program can seem daunting, but VizyPay and Clover make it easy. We will help you get started and set your business up for growth and success. Contact VizyPay to learn which Clover device is suitable for you. Reach out to your local agent, call 515-373-8699, or visit our website to learn more about integrating your business' credit card processing with a Clover device.
Author: Amy Hayes, Account Manager