As a business owner, you’re critically aware that your client base is the lifeline of your company. A steady stream of new customers allows you to grow your business and fulfill your company vision. Follow these simple action items below to generate and maintain the customer base of your dreams!
1) Pay Attention to Analytics
Be sure to track where your referrals come from through Google Analytics and your contact form, and identify which sources offer the most value. This can help you segment your leads and adjust your strategy to ensure you’re attracting the right customers.
2) Network, Network, Network
Make the most of your networks and encourage customer advocacy. Ask family and friends or current customers to spread awareness through word of mouth or testimonials on your website to attract new leads. Try to collaborate with someone who doesn’t offer the exact same products or services as you and who has an audience aligned with your ideal client.
If you’re not sure where to start, look up small business events taking place in your area and choose one to attend. Can’t find one? Organize one yourself!
3) Create Lasting Relationships
Follow up with past clients to see if there is anything they need. Key tip: refer a new product or service you may now be offering since their past customer experience! Tactics like a loyalty program may keep past customers engaged with ongoing perks.
4) Consistently Engage on Social Media
Social media is a great tool to help connect with your customers. Try to be as consistent as possible when posting online (posting to Instagram daily, engaging with your audience through Instagram stories, pinning on Pinterest, etc.), so your followers know you’re continuously active.
You can also join a new Facebook group that’s relevant to your ideal customer base or industry and actively engage in the group to understand what’s important to your audience. Taking 10 minutes a day to comment on other accounts on Instagram or Facebook is an easy way to stay engaged!
5) Conduct a Website Audit
Perform a website audit and think about how your website is or isn’t converting leads into clients. What style of messaging are you using? Can people understand what you do and easily access your content? Where are people clicking on your site? Are your products and services explained well? Are there lots of calls to action to contact you? Understanding which aspects of your website are performing well will give you a clear path towards optimizing it to boost your SEO value and attract qualified customers.
It's important to identify your customer base because these people are incredibly valuable to your business and its bottom line. Implementing these action items will help your marketing, sales, and customer service teams build and maintain a productive relationship with your customers.
For more tips to enhance your process, browse our blog!